Technology has transformed the way we
do business. We are in an age of automation where everything, right from
planning to marketing is automated and is just a matter of a click away. If you
want the world to know your company and your offerings, you need to make
yourself active on online channels. Having a website, being active on social
platforms and reaching customers via emails will just serve your purpose.
While automation has been successfully
reducing the workload for large enterprises, small businesses still find it
risky or unreliable. But let us tell you that there is nothing to worry. We
know that you are new to the industry, but that doesn't mean that you can't
make use of modern technology and refrain yourself from it. Automation has a
hell lot of advantages. Not only it ensures that your work is done fast and at
the right time but also it gives you the ease of enjoying your business and
letting you focus on goals.
We all know that email marketing is the most happening thing in marketing
business today. Being the most cost-effective and widely reachable medium, it
does the job for you. You can reach your prospects, market your offering and
understand customer needs from anywhere at your convenience. With automating a
few parts of this great tool, you can make it even more powerful and productive
for your business.
What say?
If you are wondering about what we are
referring to, then let us just help you by explaining the three areas of email
campaigns which can be automated to make your job a little easier.
Newsletter Sign Ups and List Creation
The newsletter is one of the valuable
marketing tools used by organizations of all sizes because of its ability to
efficiently engage with your target market. The more you reach as many people
as possible, the more opportunity you get to expand. By sending a newsletter,
you can easily stay in touch with customers and prospects on a regular basis
which will never let your memory fade away from people's mind.
Though automating the process of
sending the newsletter, small businesses can be sure of the fact that their
subscribers will receive the content in time without fail which in turn will
help them build trust and maintain loyalty with customers.
What we suggest is that when you plan
to leverage newsletter as your marketing tool, then you first need to think
about the type of industry you are dealing with and based upon that decide the
timings of your newsletter, like will it be quarterly or monthly.
To activate newsletter subscription,
you need to request for visitors' email addresses and on receiving of which the
new subscriber gets automatically added to your newsletter list. When
automated, the list creation process becomes fast and more efficient.
Auto-responder for the Online Forms
All the established big companies are
increasingly introducing automation in their workflow, saving time and
improving productivity. Most of the work being automated reduces their burden
and hence they can concentrate on their objectivities and targets. Even though
you are just starting your business, you can always choose to go with the
industry trends and follow them to stand out in the crowd.
To make your email marketing even more
impactful what we suggest is that you automate your campaigns as much as
possible so that you can also relax and spend more time on framing strategies.
After newsletter, another area where you can add automation is the filling of
forms on your website. An auto-responder, task assignments, and internal
notifications initiate automated campaigns to inform your prospect on when a
member of your team will contact them and through which medium like via phone
or email, and even motivate them to sign up for your newsletter, follow you on
social media and other public platforms.
To give a start to your
auto-responder, what you need to do is send a follow-up email immediately after
the visitor fills up the form to let them know that their information has been
received by your team.
Filling up the form means that they
are interested to know your company or brand more. Hence, make use of this
interest and for that what you can do is add links to your social channels,
blog or newsletter so that they are kept informed and entertained at the same
time. And lastly, don't keep your lead waiting for long. Try to revert to them
as early as possible while your product is still in their mind.
Drip Campaign
Small businesses often have to deal
with different challenges and end up hindering how to cope with it. Automation
in such scenarios serves as a savior, helping you come out of the fall fast. If
you are one of them then what we feel is that you should go with having your
first Drip campaigns also known as nurture campaigns or sequences which are
nothing but sets of emails delivered at a pre-determined time or on the basis
of a recipient's interactions with your content. These emails help in nurturing
leads and are useful in welcoming new subscribers, expecting referrals and
more.
Decorate your drip campaigns with
engaging content, be it a blog, videos, datasheets, ebooks, infographics and
other types of resources. Any content that has value to a customer can work for
your business and mark the beginning of your company's expansion.
One of the vital advantages of
marketing automation tools is that it allows marketers to track and calculate
the performance level of their email campaigns. Using that data, they can
review their subject lines, personalization, calls-to-action and content layout
to rectify mistakes and come up with something better and interesting.
Based on our understanding of the
market, we came up with suggestions and information that can give a big start
to your small business and help you in your long journey ahead.
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